Junia Pharma also gave its contribution to the success of Pisa Half Marathon, which, thanks to the commitment of Pharmanutra, presented its 10th edition in an exciting new light:  a new course through the historic center and an exhibition area inside Giardino Scotto, which on Saturday, 8 and Sunday, 9 October gave place to all the associations that supported the event, creating a real village dedicated to the world of running and to raising awareness on the importance of donating organs and tissues.

Junia Pharma participated with its big colorful stand, offering a place where children could find “bread for their teeth”: a team of animators committed to boosting the creativity of the little ones, offering them sheets, pencils and paint brushes and inviting them to draw.

Of course, the gazebo of Junia Pharma has become quickly crowded, full of busy and excited kids, giving parents the opportunity to have a walk around the expo. However, designing is not the only activity children could participate to. On Saturday, 8, they were the little stars of the Mini Run, a running “race” dedicated to today’s kids who will become tomorrow’s athletes.

In short, the Pisa Half Marathon was another occasion to demonstrate that at the center of Junia Pharma’s attention there are always children, their well being and their growth, because we’d like to think that one day they will take over our small but great projects.

Dear moms,

Summer is here together with the heat and holidays are around the corner. By the way, do you have any plans? Do you have a specific destination in mind or are you still fishing in the dark? Did you make up your mind whether you prefer the sea or the mountain (or something else)?
Probably your kids figured it all out by now and obviously running on the sand is much more fun than walking in the woods or the queues in front of the museums. Okay, let yourself be convinced of the idea and this summer let’s go to the sea! Are there any objections?


1 – We are going there to do what? It’s always the same stuff …
Don’t worry, dear moms, we have a solution, even more than one, give us a few days to think about it and we will come back to it.

2 – We are not ready yet for the bathing suit season!
We have some tips for you, have look at THIS.

3 – And what about the kids? We do not know what we can come up with and we cannot afford summer camps, fun parks or special courses… I mean… I don’t know?!
This is exactly what we wanted to hear! Keep reading for another couple of lines and we will work it out.

4 – It’s so hot by the sea.
It’s even hotter here.

Come on, we know that you are looking forward to it! Yes, because going to the sea is a bit like being kids again, brining back the memories of who knows how many summers ago, when your grandparents took you to buy an ice cream and taught you to play table tennis while waiting for your friends to organize the beach games … Oh right, those evergreen beach games that remain always popular, always fun and interesting.

Let’s see how they have (not) changed over the years. Here are the most authentic and popular ones on our beaches:

The contortionist alphabet: it can be played in two teams; the goal is to form the shapes of alphabet letters with your body. The team guessing more letters in less time wins the game. If your kids want to lay down for their performance, check the temperature of the sand before, just to avoid something that might turn into a dangerous barbecue.

Championship of penguins: boys like to play football anywhere and the beach is no exception. Recently, a slightly modified version has been introduced, namely football with flippers. Perhaps it is a bit dangerous but quite fun (especially for the audience). In practice, every player will have to wear a pair of flippers, an accessory that will definitely turn a match into something completely surreal and extremely funny, something not to miss out on.

Wet T-shirt team: 5 minutes, two teams, running into the water with a T-shirt on, running back to the base, taking off the T-shirt and wringing it in a bucket, and as so on, as many times as possible. The team with the fullest bucket wins the game. Of course the larger the T-shirt the more water you can get out of it. So if you still have an old t-shirt bought at the Lunapop concert that probably you won’t ever wear again, then you finally found a good use of it.

Marble Grand Prix: It may seem an easy game but it can be full of surprises and fun as there are no limits to the complexity and length of the path, including crossroads, curves, bridges, holes, puddles and other kind of obstacles. The only limit is your imagination and that of your loved ones.

There is nothing boring here, dear moms. Playing never gets old, just remember that it’s never too late to play and then … Let’s all go to the sea!

I neo-genitori in ascolto avranno certamente avuto occasione di ammirare il loro piccolo (o i loro piccoli) durante varie sessioni di grida, urla, pianti e dimenamenti vari scatenati da motivi almeno in apparenza ignoti, niente che avesse a che fare con i soliti mal di pancia, stanchezza, fame e voglia di mamma (detti anche attacchi di “mammite”) ma qualcos’altro di….boh.

Sappiamo quanto possa essere frustrante veder soffrire il proprio bambino senza essere capaci di individuare le cause recondite di tutto questo dolore. In molti casi tendiamo a diventare apprensivi, preoccupati e auto-infliggerci colpe che non abbiamo soltanto perché non riusciamo a tranquillizzare l’amore della nostra vita nemmeno con tutte le coccole e le premure del mondo.

Che ci piaccia o no, il mondo dei neonati rimane a tutt’oggi uno dei più misteriosi e affascinanti per studiosi e appassionati di psicoanalisi e neurologia infantile. Una delle caratteristiche del periodo cosiddetto pre-verbale è proprio l’impossibilità di dar voce (appunto….) ai propri bisogni, ai propri desideri e alle proprie paure.

Ed è proprio di paure che vogliamo discutere oggi, quelle che interessano i più piccoli, paure che hanno poco a che fare con le crisi d’ansia tipiche dell’età adolescenziale perché esulano completamente dalla sfera razionale e sono per questo difficili da comunicare (per loro) e da interpretare (per noi). Proprio per la natura quasi “ancestrale” di questi fenomeni, gli esperti tendono a sostituire il termine “ansia” con quello di “angoscia”.

In casi come questi, visto che non possiamo interrogare verbalmente il bebè, dovremmo affidarci alla nostra perspicacia nell’interpretare in maniera corretta gesti, segnali e sintomi. Come facciamo a capire quando nostro figlio sta veramente male e può considerarsi affetto da “angoscia pre-verbale”?

Ecco alcune situazioni da tenere d’occhio:

• Ipertonia: si tratta di alterazioni del tono muscolare associate a movimenti scattosi e attività motoria poco coordinata;

• Ipervigilanza: si tratta di un comportamento eccessivamente silenzioso e riflessivo in cui il pargolo assume un’espressione immobile e imperturbabile;

• Difficoltà di assestarsi tra le braccia della mamme o del papà con evidente senso di disagio

• Disturbi somatici, legati all’alimentazione (anoressia) ma soprattutto difficoltà di trovare il giusto ritmo sonno – veglia (disturbi del sonno)

Quest’ultimo sintomo è estremamente indicativo per quanto riguarda la salute psichica del neonato, in un’età in cui il buon riposo è ben più che una necessita è indispensabile cercare soluzioni efficaci se i problemi persistono, una di queste si chiama latte.

Sì, avete capito bene, il latte vaccino è un alimento ricco di un aminoacido chiamato triptofano che favorisce la produzione di melatonina e di conseguenza la regolarità del sonno. Sul mercato esistono anche integratori naturali a base di proteine del latte idrolizzate, ottimi nei casi in cui il piccolo sia intollerante al lattosio o semplicemente il suo stomachino fatica a digerire questo alimento.

Che dire cari genitori? Niente più ansie e preoccupazioni per voi e la vostra creaturina, da ora in poi soltanto pacelatte e amore ;-)!